Over 37% claimed that they took away three or more ‘Business Nuggets’ to provide insight into helping them build the business.
When it came to personal importance, nearly 48% of the participants put the Seminars/Workshops top. This was followed with Keynote Speakers 32% and Networking 24%, with Exhibiting and Meeting the Exhibitors being least important at 8% and 4%.
56% were looking to the event to provide possible solutions to changing customer buying patterns, 44% to find ways to overcome pricing sensitivity and nearly 24% to find ways around shorter sales lead times and 20% to ‘Add Value’.
The last points are particularly interesting as for some time now we have been helping clients look creatively at ways to build customer loyalty, market these initiatives to their customers and train their staff to embrace the changes required to use them to best effect.
Where clients meet the entry criteria we are also able to help them access grants to support the training aspect of this package.
If you want a full copy of the survey (available from 30th November), or to discuss how our skills can protect and develop your customer base, call Jonathan Wainwright on 07971 006 446 or email firstname.lastname@example.org