Many small businesses and organisations, often as a consequence of day-to-day pressures on their time, have a stop/start approach to marketing.
This FREE 40 Minute marketing session will enable you to prioritise the key areas to work on and where to effectively dedicate your time.
Imagine how much more confident you would feel knowing that you had a marketing plan in place where you can measure the effectiveness of everything you are doing?
Delivered by a either a 40-minute video Skype, or meeting at my office, I will take you through the marketing essentials, to help you get right to the heart of what’s important when it comes to promoting your organisation.
Here is a short video to tell you more
Together we will explore and create a 5-point Action Plan that will help you:
Understand Customers’ Psyche – gaining powerful knowledge to build loyalty
Identify your ideal customer – so that you focus on the best opportunity
Make your business stand out – identify what makes it unique and special
Use the power of Social Media – to create manageable two-way dialogue with prospects, customers and advocates
Measure Marketing value – to find out what works best for you
At the end of the session you will have a personalised 5-point Action Plan to take forward and develop your business.
And if you need further support to achieve this, here are details of my Marketing support programme.
Does this sound interesting?
To book your session, call 07971 006 446 or email me.
Jonathan Wainwright enables organisations to create commercial success through digital marketing, traditional communications and team development.
Downturn, redundancy, pay freezes, recession are not words that inspire and motivate staff. So in times such as we have now, here are some ideas to help you keep your staff focussed, positive and getting a buzz out of working for your organisation.
The CIPD, in a survey of 2000 workers in 2007, established that 43% of employees are dissatisfied with the relationship they have with their line Manager. I doubt that this situation has improved.
The reasons for this are also strikingly clear:
– Poor Work/Life balance.
– Poor acknowledgement of their performance.
– Poor prospects, stuck in the same role for too long.
– Poor communication from the top.
So here are four ways to stop this happening?
1. Start a Talent Management Programme – encourage individual’s to develop their talents and skills within a blame free culture.
2. Communicate your organisation’s vision and strategy. Clearly show how decisions are reached and the direction the organisation is going. Make this a priority and make it precise.
3. Create a Coaching and Learning Culture. Encourage staff to work outside of their comfort zones to provide a challenge and help with their self development.
4. Introduce a 360 degree evaluation process, so that any Manager/Staff issues can be identified and worked through.
These activities will all help reduce staff turnover, motivate staff and help them achieve better performance for your organisation.
When you consider the disruption that staff leaving causes and the cost of recruitment and initial training, this type of activity is one of the best investments you can make in today’s challenging times.