A YouTube myth

February 18, 2013

I often hear people say that it costs a fortune to put together material for YouTube. But this simply isn’t true.

You Tube HomeIn today’s digital age, you can create professional moving content cheaper than print. And with YouTube being the second largest search engine after Google, it’s important to have a presence for your business.

The statistics are mind-boggling. Three that caught my eye, in this Smartphone era, are the following….

– Over 800 million unique users visit YouTube each month!

– 25% of global YouTube views come from mobile devices!

– There are one billion views a day on YouTube mobile!

Making videos might have been eye wateringly expensive in the past, but today you can create professional looking low cost content by:

– Creating a whiteboard speed drawing video. Here’s an example I produced to promote my e-book

– Using a slideshow or still photographs combined with the ‘Ken Burns’ effect, to create movement. This is an example promoting a riverside property in Ely

– Presenting to camera with PowerPoint graphics incorporated into a virtual studio image. Fabulous results at competitive prices

It goes without saying that the content has to be interesting – so what topics could you cover? How about:

– Product demonstrations

– Customer testimonials

– Speaking engagements

– Video blog entries

– Corporate culture videos

– Convincers

Create a list personal to your business, then get creative help to work out how to communicate the message in an interesting way!

Have fun promoting what you do on YouTube.

Jonathan Wainwright enables organisations to create commercial success through digital marketing, traditional communications and team development.

Receive a FREE copy of my book, Join me on Twitter and LinkedIn.

 


Three top tips to give your Social Media content the recipe for success

February 11, 2013

73% of consumers prefer to read articles, rather than advertisements, to find out more. So it’s vital that your Social Media Content has the right mix of ingredients.Cook small

To make sure that your Social Communications are timely, interesting and relevant, follow these three top tips:

1. Keep the latest news trends on your radar. Use the BBC news App., or check your LinkedIn homepage, to check the latest news/comment/trends and where you can, ride on the wave.

For example if you rear the cattle and prepare the meat that goes into the burgers and pies that you make, now would be a very good time to tell the world about it.

2. Make sure your team understand that a responsibility of their role is to identify content.

They don’t need to write it, simply establish the latest topics customers and prospects are talking about. Have a process in place to encourage and reward staff participation.

3. Look at the world from the perspective of keywords. Explore topics where you would like to be associated with the readership. What are the key search words that identify these topics?

Use these words, within your content, to create a bridge to them through the search engines, connecting what you write with this audience?

An application like ‘Wordle’ can be of great help here.

These three ideas will help keep your Social Media content, tasty and fresh.

Something to think about when you are enjoying your pancakes, tomorrow evening, on Shrove Tuesday.

Jonathan Wainwright enables organisations to create commercial success through digital marketing, traditional communications and team development.

Receive a FREE copy of my book, Join me on Twitter and LinkedIn.