A YouTube myth

February 18, 2013

I often hear people say that it costs a fortune to put together material for YouTube. But this simply isn’t true.

You Tube HomeIn today’s digital age, you can create professional moving content cheaper than print. And with YouTube being the second largest search engine after Google, it’s important to have a presence for your business.

The statistics are mind-boggling. Three that caught my eye, in this Smartphone era, are the following….

– Over 800 million unique users visit YouTube each month!

– 25% of global YouTube views come from mobile devices!

– There are one billion views a day on YouTube mobile!

Making videos might have been eye wateringly expensive in the past, but today you can create professional looking low cost content by:

– Creating a whiteboard speed drawing video. Here’s an example I produced to promote my e-book

– Using a slideshow or still photographs combined with the ‘Ken Burns’ effect, to create movement. This is an example promoting a riverside property in Ely

– Presenting to camera with PowerPoint graphics incorporated into a virtual studio image. Fabulous results at competitive prices

It goes without saying that the content has to be interesting – so what topics could you cover? How about:

– Product demonstrations

– Customer testimonials

– Speaking engagements

– Video blog entries

– Corporate culture videos

– Convincers

Create a list personal to your business, then get creative help to work out how to communicate the message in an interesting way!

Have fun promoting what you do on YouTube.

Jonathan Wainwright enables organisations to create commercial success through digital marketing, traditional communications and team development.

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Achieve the best impact using Video within your Digital Marketing?

January 23, 2012

If you don’t currently use video, then you won’t be getting traffic from the next most powerful search engine after Google. Here are 5 top tips to make sure that you benefit from the power of moving media.

Video is an incredibly popular Media; the stats show phenomenal growth.

For example, You Tube has over 48 hours of content uploaded every minute and 2 billion viewers daily. And video sharing sites such as Blip and Vimeo are growing exponentially as well, such is the hunger for new video content.

That’s the background, so the question to ask is, “How can I benefit from video and this high level of interest”?

These 5 top tips will make sure you get a great start.

  1. How do you best present what you do? You need a strategy, one which you can develop and grow. Videos tend to be instructional, informative or entertaining – so think about how to communicate what you do in a way that catches the viewer’s interest. Blendtec Blenders provides a great example. In their “Will it Blend, that is the question?” series, they blend a whole series of seemingly ‘Unblendable’ items, to demonstrate the strength and durability of their product in a humorous and light hearted way. Their Blend an iPad video has had nearly 13.5M You Tube hits, creating a phenomenal sales success for them.
  2. Establish how best to share it. Make sure that your video is syndicated across the appropriate sites and embed links in your other Social Media activities. Sites such as Vimeo, Blip.tv etc should have uploaded video in a format that allows the viewer easy access and the appropriate quality.
  3. Make it snappy. Video is a fast moving medium. Viewers can quickly get bored if the video isn’t to the point and the pace is too slow. So start with something simple and to the point. If you need longer, then split it up into chapters.
  4. Make it professional. We are all professional TV viewers, because most of us watch high quality productions on the TV every day! That’s the bench mark to achieve and ‘Home Movies’ rarely cut it. If the production qualities of your video are poor, then that is how your viewers will perceive your business, service or product  to be, so leave ‘Home Movies’ for friends and family.
  5. Include a call to action. Whether that’s to sign up as a friend, a request to follow a blog or Twitter handle, or a call to purchase, give the viewer clear instructions as to what to do next, otherwise you will lose them forever.

I have project managed several TV campaigns and used video extensively within Social Media. So when you are considering this area, I would be happy to share my knowledge with you.

Jonathan Wainwright enables organisations to create commercial success through digital marketing, traditional communications and team development.

Join me on Twitter, and LinkedIn.