Social Media is a big new world of opportunity to explore, but where’s the best place to start the journey?
“56% of consumers say that they are more likely to recommend a brand after becoming a (facebook) fan”. (Source Digital buzz).
This really highlights the power of Social Media and the crucial importance of getting behind it and embracing this new media.
Because it is new, it is often misunderstood and dismissed as a fad, which it isn’t.
Personally, I believe the three key aspects of Social Media to consider are that…
- It isn’t primarily about selling; it’s about creating a new type of dialogue, centred around freedom of expression that can then lead to customers buying from you
- It isn’t free. It requires time, effort and skill to navigate the journey and to develop and nurture an audience to effectively develop a relationship with them
- Despite the bad press in some quarters, it has an integral role to play with every business and organisation; from smallest to largest. Like the telephone, email, letter and meeting, it is a basic business tool!
These are also the three basic principles that FCG Consultancy’s SMO process is built around.
This is why it provides a quick, simple and cost effective way to identify how Social Media can be of benefit to you and how you can take advantage of what it has to offer, without creating a time or money soak.
So how does FCG’s SMO process work?
The goal is to quantify the impact, cost and return that Social Media could bring to your organisation.
This is achieved through a combination of questionnaires, interviews, workshop and desk research to create a ‘Snapshot’ of your business, from the perspective of owners, staff and selected customers.
We ask what it is they like about you, what it is that makes you stand out from the crowd and what you could do better.
We assess the resources open to you.
Then we combine this information with our marketing, communications, business development and social media knowledge, to identify for you a top level Social Media strategy that is both manageable and focussed on achieving the objectives identified through our consultations.
The result is a valuable 10 page white paper, specific to your business. This will help you to gain insights into how you can start and develop a Social Media dialogue to build customer loyalty that, in turn, will lead to increased sales.
Does that sound like a good plan?
For SME’s and charities, for orders placed before 1st July, the cost of this service starts at just ‘£295.
It comes with a 7 day money back guarantee. So you can be 100% confident that you will be getting the information you need to act upon or it won’t cost you a penny.
To place your order please contact Jonathan Wainwright by phone on 07971 006 446, or by email to firstname.lastname@example.org
‘Terms and conditions apply, you can download a full proposal HERE.
Jonathan Wainwright enables organisations to create commercial success through digital marketing, traditional communications and team development.