Three great ways to make Social Media work harder for you

Social media has changed the way businesses engage with customers. No longer can you ‘Tell’ a customer. They want to ‘Discover’ and be ‘Intrigued’. They want to feel a part of your organisation.

So giving followers or fans links to product information or new services is the quickest way to dampen interest and turn them off. To build a relevant and useful following, you must be more creative and intrigue them.

Here are three ideas to inspire your customers:

  1. Ask fans or followers what they want from you. How can you improve your service? What ‘add-ons’ can you
    provide? What would help them make the buying experience more convenient? Make it a 360 degree conversation. Starbucks do this brilliantly with, ‘My Starbucks Idea’. It works because they introduce many of the ideas and give their audiencefeedback, which builds inclusivity.
  2. Run a Social Media Promotion. These are techniques that will build following, create interest and gain feedback that you can act upon. Many of Ice Cream maker, Ben & Jerry’s best-selling flavours come from customer suggestions. They ran a ‘Do the World a Flavor’ competition where fans, via a fun online ‘Creation Station’, invented their own variety. Finalists won prizes and the winning flavour became an official Ben & Jerry’s product. Over 100,000 entries achieved!
  3. Use Polls or Surveys. Consumers love to share their ideas. So ask them for their opinions and benefit from this knowledge.  Security firm ADT, posted a question on Facebook asking, “We’re curious….what do you think burglars are most afraid of?” Fans gave their answers and discussed opinions via the comments section. The following styles of questions work: The next product or service they would like to see, topical and relevant and tied to the brand, where the answer is clearly of interest, controversial topics,but being careful to avoid associating your organisation with the topic.

Use these techniques to get your Social media followers involved. Don’t ‘Sell’, aim to keep them interested in what you have to say.

That way they will remain or become your best advocates.

Join me on Twitter and LinkedIn.


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