How to create winning business ideas – the final chapter

If you have been following this series, by now you will have added a new dimension to make Brainstorming more productive. But, having gathered the necessary information and mentally digested it, what do you do next?

Before I describe the final stage of the process, if you wish to read Parts One and Two, click on the hyperlinks.

The next step is very easy. Do nothing, stop thinking about it, drop the whole subject and put your subconscious mind to work. Turn to whatever you do that stimulates your imagination and emotions; music, theatre, arts, extreme sport.

Behave rather like Sherlock Holmes dragging Dr Watson off to the theatre half way through solving a case; incredibly irritating for Watson, but essential for Holmes’s creative process.

Now, if you’ve done your preparation work effectively, the idea will suddenly appear out of the blue, often when you are least expecting it. Sometimes this is described as a ‘Flash in the Pan’ or having a ‘Eureka moment’.

Then you get to the very last stage; is your idea ‘Fit for purpose’?

And this is often the hardest, as it means exposing it to the criticism of others to shape and develop the idea to practical usefulness.

These stages may all seem to be very obvious and they are. The secret is to diligently complete them in sequence. The half tone printing press was invented through this technique. You never know, that next big invention might have your name on it.

If you want to buy James Webb Young’s book, you will find it here. It’s a fascinating book and takes less than an hour to read; some great reviews too.

Alternatively, if self-help isn’t for you, three of my one-to-one coaching sessions will help you through the process, to help you approach any specific problems you wish to solve.

Join me on Twitter and LinkedIn.


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