If you followed my idea from last week, you will have added a new dimension to Brainstorming, to make it more productive. Now that you have gathered information specific to your market and the issue you want to solve, what do you do next?
I’m going to describe the next stage in the process, but before I do click here if you want to read part one .
The next challenge, after the information gathering, is to mentally chew over and digest all this information. It is difficult to describe a type of thought process that goes on inside someone’s head, so bear with me.
Minutely examine each piece of information, from as many perspectives and contexts as you can. Really get to know it inside out; just like the character of a good friend. Then lay the bits of information out in your mind, like the pieces of a jigsaw on a table, and start to bring different pieces next to each other.
Explore their relationship with each other. Where are the connections? Can you somehow get them to fit together?
At this point you are not looking for solutions, simply to bring facts together that seem to have some sort of a relationship with each other, however vague.
Don’t try to examine this information too literally or directly. It’s like listening to music, rather than working out from the score what it will sound like.
Two things will now start to happen.
Firstly, you will get fragments of half ideas. However incomplete or crazy they sound, write them down – it helps the mental digestion process.
Secondly, when you start to get mentally tired – work through this and keep going – you will soon get your second layer of mental energy.
Once you get your second layer of mental energy, keep going, don’t stop too soon. Only stop when everything has become a completely hopeless jumble in your mind. No clear insights, no answers – everything just seems to be spinning about. When you have reached this point the second stage of the process is complete.
Next week I’ll describe what to do next, the last part of the process. If you click on the subscribe link, top right, the post will be sent to you automatically.