The sum of the whole is greater than the sum of the parts
That’s the result you will get when this all successfully comes together for you.
The final part of the picture is to communicate the benefits to your customers. You weave this process into the way your organisation does business. Using jargon; it becomes a USP in your Mission statement.
What you will be effectively creating is a unified organisation.
Here everybody can contribute towards providing a total customer service, as against a departmentalised one of Sales, Service, Parts, and Accounts. The latter can easily create a ‘them’ and ‘us’ scenario too. This might be great for divvying up overheads and assessing contribution, but it also creates individual power bases and is far less effective when it comes to providing customer service and continuity across the business.
What you will create is a motivated, enthusiastic, knowledgeable team willing to go the extra mile for customers and that’s a great way to beat the competition. And most importantly you will create job satisfaction and lower staff turnover, as you will have a group of people who enjoy working together to support each other.
Let me know how you get on and if you need further ideas, do call me on 07971 006 446.