Customer service

The great news about first class customer service is that it’s a brilliant encouragement to pass the good news on.

Last week I was in Copenhagen.  I bought a few gifts, as you do, but didn’t check the contents.  Arrived home Sunday, opened the box and sadly one of the parts of the item was missing – what a pain!

Googled to find the Companies details.  Head Office in Sweden, so sent a quick email to say what was missing.  Acknowledgment by end of play Monday and missing item arrived by post today, Wednesday.

Fantastic – I’m a happy customer – so this is the firm concerned – thank you.

In fact one of the new services we now provide is research activity that enables clients to identify new customer trends that have come about specifically as a consequence of recession.  I thought it was a good idea and it looks like a winner as I heard on the radio today that Sir Martin Sorrell’s Ad Agency is doing just the same thing!

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