Why is the use of Coaching increasing?

The simple answer is because it achieves results; even for the most gifted. It would be unheard of for any of today’s top sports champions preparing without one, such is the value that a Coach brings. The same is becoming true within the business world.

So, how can it help?

In today’s market, the challenge is to achieve more with less resource and the timeframes that we have to work within are being compressed too. Keeping up, let alone getting ahead of the game is becoming more and more demanding.

That’s why a study of Fortune 500 Companies found that nearly 40% use Executive Coaching as part of their Leadership development process to help people become more productive.

Unlike Training, Coaching directly translates into doing activity that is directly relevant and this translates into business impact. And this is achieved regardless of the size of organisation.

Coaching is an excellent way of improving leadership and management skills, orientating staff to a new role or job task and generally improving staff interactions, as it can help individuals align themselves to colleagues working styles.

CIPD research has identified that the nine drivers that create a need for Coaching are:

- Rapidly evolving markets
- Individual responsibility for development
- Financial impact of poor performance
- Development strategy
- Supports other learning
- Requested by employees
- Need for lifelong learning
- Improves decision making
- Targeted, just in time development

The Manchester Group reported that moving from Training to a combination of Training and Coaching increased productivity from 22 to 88%.

Is that the kind of result you would like to achieve? Then let’s discuss.

Call me on 07971 006 446 or join me on Twitter and LinkedIn.

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